Why do law firms need a good SEO?
Legal Marketing
Most lawyers who are freshly introduced to the idea of internet marketing will build their website with a design company and then think visitors will start flowing in automatically after the website's initial launch. No matter how professional and aesthetically appealing your website may be, in the web environment today, visitors will never "automatically" attract and roll in. This is why law firms need good SEO and more importantly, why SEO matters if you want your business to be successful.
So what exactly is SEO you say? Surely, you must have heard talk about this recent buzz. And if you haven't, I am here to provide the 411 on everything you need to know about good SEO.
SEO is the acronym given for "search engine optimization" and choosing to invest in good SEO will be the huge factor in improving your law firm website and will also save time and money on other marketing strategies. There is, however, a possibility at risking damage to your law firm's reputation and website if you do not do your research in advance and end up in the hand's of a careless SEO company. Good SEOs will provide useful services for law firm website owners, including but not limited to:
- content development
- keyword research
- expertise in marketing techniques
- review of your website's structure and content
- advice on technical aspects of website development
In short, SEO-friendly websites allow online robots to analyze the codes and contents of your site. Major search engines like Google and Yahoo then look specifically for keywords, phrases, and web coding in order to rank your website amongst the other competiting webpages. Organic search results is the better resort over Pay Per Click (PCC)
advertisement by increasing indexability and because of it's history. Pay Per Click services can cost a hefty sum and may not even produce effective results.
Why should you take my word for it? If I have still yet to convince you on why your law firm needs a good SEO, I'll dissect into all the benefits. A great search optimization company will do more than just generate leads for your website. Creating a website without incorporating good SEO can pretty much equate to throwing money away. The money invested in building a great website alone will not cut it AND you might even be spending more on other marketing strategies like advertising through other avenues of media.
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CHICAGO BUSINESS & CORPORATE LITIGATION LAWYERS
When faced with a legal challenge, your attorneys should help you identify your goals at the beginning of the process. Thereafter, every action that follows must be undertaken with the aim of meeting those goals. Wasted effort equals wasted time and money, that’s something you cannot afford and your attorneys must respect this concept. At Roth Law Group, we counsel our clients to confront their legal challenges aggressively, but with purpose.
As a former Marine Corps Pilot, I learned that you must assess the situation, determine your mission, construct a plan to achieve the mission and execute that plan. As an attorney and small business owner, I apply the same concepts in taking on my client’s legal challenges. And while it is generally preferable to resolve cases early in the process whenever possible, if you have no choice but to fight, you need someone who is willing to aggressively advocate for you. Here at Roth Law Group, we never back down from a challenge and we fight to win. Let our experienced attorneys put you in control of your legal challenges so you can get back to running your business.