Watchdogs Sue Kellogg's Over Cereal Ads
National News
According to Courthouse News, Kellogg falsely advertises that its Frosted Mini-Wheat cereal "improved children's attentiveness by 20 percent," the National Consumers League claims in Superior Court. The nonprofit Consumers League claims Kellogg's "study" compared kids who ate its sugared cereal with children who did not eat breakfast at all - and even then, juggled the numbers.
The Consumers League claims the breakfast cereal giant's "clinical study" actually found that only one out of nine children who ate Frosted Mini-Wheats for breakfast was more attentive by 20 percent.
"In fact, kids in the clinical study who ate Frosted Mini-Wheats had an average of 10.6 percent better attentiveness three hours later than kids who had skipped breakfast," the complaint states. "Indeed, relatively few kids - only approximately one in nine -experienced 20 percent improved attentiveness in the study, and only one in seven kids who ate the cereal improved their attentiveness by 18 percent."
The National Consumers League seeks damages of $1,500 per violation of the D.C. Consumer Protection Procedures Act, plus costs.
Related listings
-
Judge Tosses Budweiser Buyout Class Action
National News 08/07/2009Courthouse News reports that a federal judge dismissed an antitrust class action challenging InBev's buyout of Anheuser-Busch. The class claimed the Belgian brewer's buyout of the corporate parent of St. Louis' iconic Budweiser beer would reduce comp...
-
Battle Lines Set, Senate Debates Sotomayor
National News 08/05/2009The Associated Press is reporting that the Senate held a history-making debate Tuesday on confirming Supreme Court nominee Sonia Sotomayor as the first Hispanic justice, with Republican opponents asserting she would bring bias to the bench and Democr...
-
Google Rebounds In AdWords Lawsuits
National News 08/04/2009According to The Record, a favorable ruling for Rescuecom Corp. in April in a long-running case against Google Inc. has fueled more suits, including would-be class actions, against the search giant for selling trademarked keywords that trigger ads al...
CHICAGO BUSINESS & CORPORATE LITIGATION LAWYERS
When faced with a legal challenge, your attorneys should help you identify your goals at the beginning of the process. Thereafter, every action that follows must be undertaken with the aim of meeting those goals. Wasted effort equals wasted time and money, that’s something you cannot afford and your attorneys must respect this concept. At Roth Law Group, we counsel our clients to confront their legal challenges aggressively, but with purpose.
As a former Marine Corps Pilot, I learned that you must assess the situation, determine your mission, construct a plan to achieve the mission and execute that plan. As an attorney and small business owner, I apply the same concepts in taking on my client’s legal challenges. And while it is generally preferable to resolve cases early in the process whenever possible, if you have no choice but to fight, you need someone who is willing to aggressively advocate for you. Here at Roth Law Group, we never back down from a challenge and we fight to win. Let our experienced attorneys put you in control of your legal challenges so you can get back to running your business.